Ready to create change?
THE MESSAGE DESIGN INSTITUTE created by TAMSEN WEBSTER
From creation to activation, small teams to large groups,
we help you build the buy-in you need.
Not sure what kind of help you might need? Book an exploratory call to discuss your needs.
Build a message from the ground up.
MESSAGE: Foundation Session
The best way to go from an idea to a fully functional message framework.
Over one day in person in Boston, we'll identify and strengthen the foundation of your message.
You'll walk away with a Message Foundation Deck that includes the elements you or your communications partners would need to build any future messages or content:
Core Claim: A single sentence that connects your initiative, approach, or offering to what your audience already cares about.
Core Case: The simplest argument for that idea, based on principles your audience already agrees with.
We'll also schedule a one-hour follow-up call one to two weeks after the Foundation Session to review our work and answer any additional questions
Design a structure that enhances sharing.
MESSAGE: Framing Session
Turn your Core Claim and Core Case into a story your audiences will tell themselves—the Red Thread. We'll define all the elements of that story and turn them into a paragraph-length summary they can't unhear. After the session you'll have your Core Story.
Apply the message to the front lines.
MESSAGE: Custom Finishing
We tailor a series of 2 x 1-hour calls to your specific needs as we turn your Core Claim, Case, and Story into final content, collateral, and conversations including:
- Sales discussion guides
- Landing pages
- Pitch deck outlines
- Book descriptions
- Etc.
Looking for something different?
Speaking & Training
Bring Tamsen in to talk to your group about message design or gain the skills to help your team.
Licensing & Certification
Add Red Thread message design to your own approach or offerings.
Self-Paced Courses
Browse our carefully selected resources that help you align your message with what your audience already believes.
Public Workshops
Get started with designing and building your message with live teaching, learning, and feedback.