Ready to create change?
THE MESSAGE DESIGN INSTITUTE created by TAMSEN WEBSTER
From creation to activation, small teams to large groups,
we help you build the buy-in you need.
Not sure what kind of help you might need? Book an exploratory call to chat about your needs.
Build a message from the ground up.
MESSAGE: Foundation Session
The best way to go from an idea to a fully functional message framework.
Over one day in person in Boston, we'll identify and strengthen the foundation of your message.
You'll walk away with a Message Foundation Deck that includes the elements you or your communications partners would need to build any future messages or content:
Core Message: A single sentence that connects your initiative, approach, or offering to what your audience already cares about.
Core Case: The simplest argument for that idea, based on principles your audience already agrees with.
We'll also schedule a one-hour follow-up call one to two weeks after the Foundation Session to review our work and answer any additional questions
Design a structure that enhances sharing.
MESSAGE: Framing Session
Turn your Core Message and Core Case into a story your audiences will tell themselves—the Red Thread. We'll define all the elements of that story and turn them into a paragraph-length summary they can't unhear. After the session you'll have your Core Story.
Apply the message to the front lines.
MESSAGE: Custom Finishing
We tailor a series of 2 x 1-hour calls to your specific needs as we turn your Core Message, Case, and Story into final content, collateral, and conversations including:
- Sales discussion guides
- Landing pages
- Pitch deck outlines
- Book descriptions
- Etc.