THE MESSAGE DESIGN INSTITUTE created by TAMSEN WEBSTER
With science-backed strategies and expert insights, the Message Design Institute is your gateway to making messages that make a difference.
THE MESSAGE DESIGN INSTITUTE
created by TAMSEN WEBSTER
With science-backed strategies and expert insights, the Message Design Institute is your gateway to making messages that make a difference.
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Fundamentals of Message Design
Learn not just what you need to craft messages that deeply resonate, but exactly where and how to start.
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AT THE MESSAGE DESIGN INSTITUTE (MDI), we’ve harnessed over twenty-five years of rigorous scientific research and practical application to propel change communication. Founded by industry expert Tamsen Webster, MDI’s innovative approach merges her patented Red Thread® methodology with her nine Principles of Lasting Change. The result is a learning and development hub that equips leaders and organizations with the knowledge and tools they need to craft messages that build buy-in for lasting change.
In a world flooded with information, stand out by crafting messages that truly resonate.
Forget short-lived tactics—we're here to revolutionize how you influence thinking and behavior for the long haul.
OUR COURSES, consulting, and certification programs demystify the principles and processes behind persuasive message design, teaching you the art of crafting concise core messages, compelling core cases, and captivating core stories. We designed these pioneering programs for impact-focused leaders striving to disrupt the status quo, empowering them to influence change from within.
WE ENVISION A WORLD where principled, persuasive message design is considered a fundamental pillar for success in our fast-changing world. We ground our approach in a foundation of core beliefs that champion motivation over manipulation, continuous learning, and unwavering respect for audience agency.
JOIN OUR GROWING COMMUNITY of over four thousand message designers. Explore our digital content hub, sign up for our biweekly newsletter, and carve your unique path toward message design mastery. Your message has the power to inspire change. Let’s design it together.
AVAILABLE NOW from MDI FOUNDER TAMSEN WEBSTER
RED THREAD
ONLINE COURSE
The only self-guided online course that shows you how to design and build on your own one of the core pillars of message design: the core story.