How do you change someone’s mind about something false that they believe is true? Is it possible? My friend and change psychologist, Owen Fitzpatrick, recently recommended the book How Minds Change by David McRaney, where one of the central stories of the book is all about someone who changed his mind about 9/11 conspiracy theories, […]
Countering Conspiracy Beliefs with AI Read More »
Have you ever wondered why some brands or ideas are instantly recognizable, while others blend into the background? The secret isn’t just in their logos or taglines – it’s woven into the very fabric of their message. In my book “Say What They Can’t Unhear,” I explore how lasting change happens when your message aligns
Make it Recognizable: Weaving Your Signature Into Every Message Read More »
I’ve been thinking about how people think, how they change, how they think about change, and how they think to change… which is why I’ve been thinking we need a new way to think about not only how people think but also how they think about changing. In other words, I believe we need a
A New Metaphor for Motivation Read More »
“You’ve never seen Alan?!,” my husband, Tom, asked me. “Alan” in this case is a Saturday Night Live sketch, but one that was “cut for time.” That means the cast ran and recorded it in dress rehearsal, but for various reasons, the show decided not to include it in the live version of the show. The premise
Why your pitch deck needs a “primer” Read More »
If you’re struggling to justify: What it is that you do, Why it’s important, Why you’re the right person to do it, or even Why you’re the right person for a dream job you want to do …then there’s something I want you to do: I want you to start thinking about that justification in
Need to justify what you do? Start here. Read More »
For those of you familiar with my first book, Find Your Red Thread: Make Your Big Ideas Irresistible, I talk about what I call the “problem pair,” or more familiarly, the “duck bunny,” after an old 19th-century optical illusion of a duck that looks like a bunny, or a bunny that looks like a duck,
Ten years ago, I had high hopes. I was going to take everything I’d learned from marketing and brand messaging and apply it to sales messaging. And I struggled. I struggled with what most salespeople struggle with, and that was anticipating objections. After all, a grand and glorious aspirational brand message doesn’t always account for
Anticipating objections Read More »
If you’ve ever heard the phrase, “All persuasion is self-persuasion” then you have just experienced for yourself one of the most important concepts when it comes to inspiring internally motivated action. Why is internally motivated action important? Well, it’s important if what you’re looking for is not just action on something new, but when you’re
“A thousand songs in your pocket.” “Two great tastes that taste great together.” “Jaws in space.” Do any of those sound familiar? The first is how Steve Jobs famously introduced the Apple iPod in 2001. The second is the 1970s and ’80s tagline for Reese’s Peanut Butter Cups—the “two great tastes” being chocolate and peanut
There’s no such thing as believers remorse Read More »
